The Chinese New Year, starting on February 10, marks the beginning of two weeks of celebrations. On this occasion, discover our wide range of Asian products on discount, particularly focused on the brand “Autour du Riz” (Around Rice). Magali Bryla, from a family of farmers, travels across Asia to discover local producers dedicated to their land and traditions. Founded 21 years ago, the “Autour du Riz” brand is the result of her rigorous selection of the best products and terroirs.
The mission of “Autour du Riz” remains unchanged: to promote regenerative organic agriculture that protects soil biodiversity, conserves natural resources, and supports innovative practices such as those of rice farmers in Punjab, who have been experimenting with water-saving cultivation techniques since 2018. They are also committed to producing locally… Asian rice noodles, thereby supporting small rice and soybean producers in France, and promoting healthy, flavorful, and exotic food rich in flavors and shared moments.
Our selection includes rice tagliatelle, rice vermicelli, as well as various sauces such as spring roll sauce and soy sauce, not to mention rice vinegar. For those seeking inspiration, recipe cards will be available in-store.